Business Directory

Business Storytellers

Categories

Marketing Advertising/Promotions Digital Marketing

About Us

Are you making the most of your precious time with messaging that is customer-centric, demonstrates value and allows you to show up differently?


Through our proprietary Aggregate/Synthesize/Streamline/Articulate brand journalism insight and discovery, content creation and deployment process, we help make your marketing and messaging more relevant.

Right now about 80-percent of it is likely about you, your company, your products and services and solutions. Guess what? You shouldn't be the hero of your marketing stories, your customer should.

Customer-centric messaging that's about them, and not you, allows you to demonstrate value, and show up differently, creating a competitive advantage in the process. It's less about "features and specs," and more about how much better your customer's world will be with you in it. It gets attention, addresses pain, builds a contrast and creates action.

Here's the deal. There is a new paradigm in business today. It has never been easier to reach large numbers of people with our marketing messages, and it has never been more difficult to actually connect with them. That's the conundrum we all face.

Everyone has to compete for share of mind in a crowded, chaotic marketplace. The average American adult is subject to 5,000 marketing messages a day, and we have to work quickly to pique someone's curiosity, arouse their brain, and earn their time and attention.

We can create the content that does a better job of accomplishing that. Who doesn't need help telling better stories? Most of us can improve the way we articulate our why, our unique value propositions and unique perspectives, our key messages and proof points, so our customer can answer three basic questions: Why change? Why now? Why us?

Our value is always greater than our cost. Let's talk today.



Messaging makeovers, Writing, Media Relations, Blogs, Whitepapers, and Video production

Membership Type

Business Listing

Contacts

Primary
David Gee
Chief Storyteller & Strategist

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