About Terry Wu:
In May, 2019, Dr. Wu gave a 17-minute TED Talk on Neuromarketing. His talk has been extremely well received by Neuromarketing experts as well as the general public. His talk has been raising awareness about this new, scientific approach to marketing.
Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience. He started his own marketing firm over 16 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. His combined knowledge and experience in both Neuroscience and marketing led him to the emerging field of Neuromarketing. His company, Neuromarketing Services is the only firm in the Midwest that specializes in Neuromarketing.
What if you knew how consumers really decide what to buy? What if you knew how to better persuade your customers? What if your marketing was no longer based on guesswork or hunches, but guided by science?
Having a solid understanding of the brain’s decision-making process can help you create a satisfying, unique experience for future customers and nudge them to buy.
Welcome to Neuromarketing! Neuromarketing is a scientific approach to understanding consumers’ decision-making. It pays close attention to the role of emotion, intuition and impulse in making buying decisions. Over 95% of our decisions are made unconsciously. The unconscious mind is the primary force behind all purchases. Successful companies, like Apple, Google, and Amazon have all adopted neuromarketing. They have seen dramatic improvements in their marketing effectiveness.